THREADS was the end result in a branding project to create a brand and product that was not currently on the market. This shoe brand follows along the concept of 100% closed loop meaning that all THREADS brand shoes are made with 100% repurposed plastic recovered from our oceans. This brand aimed to create a new, sustainable way to make shoes and offering creative ways of disposing of the packaging by infusing wildflower seeds into 100% compostable cardboard. Customers are encouraged to bury their shoe box and let nature take its course.